Case studies serve many functions in business. Sales teams often use them as collateral during pitches when trying to persuade prospects on why they should become a customer. This works well because it provides the customer with proof of the company’s expertise in the specified field, and media love to hear success stories that may be of interest to their readers.
While the end product is nice, writing a case study is incredibly time consuming. It often involves interviewing the subject of the write up, organizing those notes along with the notes your staff took during a particular project and connecting the dots in a way that tells an engaging story. Of the various types of writing projects, case studies are one of the most demanding, and if it isn’t done right, it will get no response from your target.
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